Are your Ad Operations (AdOps) leaving you puzzled at their lackluster performance? Discover four main reasons why many companies struggle with AdOps and proven solutions to fix failing ad operations.

It is difficult to prioritize building scalable processes when an organization grows quickly. If you do not apply resources strategically to combat your company’s scaling challenges, you’ll likely overspend, burn out your employees, or introduce additional inefficiency. 

The Solution

Plan ahead. Ensure you have resources ready to support your team when workload volume increases.

At SEBPO, our Bench Team is a critical best practice that enables us to provide our clients with greater capacity during high-volume periods. The ability to easily scale to accommodate business fluctuations with trained personnel can be a game changer.

When workload volume increases, we can activate our Bench Professionals with minimal delay to provide extra capacity at no additional cost. These Bench Team Members are fully trained alongside your primary SEBPO Team at the start of the partnership and maintain the same dedication to your business. These individuals can be converted to full-time status if additional capacity is needed indefinitely. SEBPO then backfills the Bench positions ensuring you continue to get the coverage your organization needs.

Read our case study to see how this works in practice:
Helping a National Media Agency Scale to Meet the Needs of Rapid Growth

When ad service, analytics, and billing systems are not integrated, silos of information are created and hinder smooth workflow and communication. Disjointed processes can lead to discrepancies in data reporting, misaligned ad placements, and billing errors. These processes then require additional manual oversight to reconcile differences, increase internal workloads, and undermine the overall effectiveness of your organization’s AdOps.

The Solution

Optimize and integrate your processes with a SEBPO Team. As we become experts within your processes and platforms, we make strategic suggestions that result in tangible improvements.

As experts in over 300 platforms and with nearly 20 years of experience solving various AdOps challenges, our teams provide guidance for streamlining processes to optimize your operations. Should your platforms be unfamiliar to us, acquiring knowledge of new platforms is a standard requirement for all new SEBPO partnerships and a skill our teams are well accustomed to. Once our teams confirm which platforms, tools, or environments are required to execute tasks, we create and document those processes, to train future internal team members and SEBPO Professionals alike.

The absence of automation hampers scalability, reduces precision, and can diminish the effectiveness of your Ad Operations. Without it, tasks such as ad trafficking, performance monitoring, and issue resolution require manual intervention, which is time-consuming and prone to mistakes. Beyond the dreaded makegoods these mistakes can incur, the inability to quickly and accurately process large volumes of data impacts decision-making and campaign optimization. 

The Solution

Our teams know firsthand that the power of automation needs guardrails and experienced people to guide its progress effectively. Before investing in AI, it’s crucial for human minds to carefully uncover and refine your processes; otherwise, you may end up investing time and money in technology that will not solve the root of the problem.

SEBPO Teams apply our skills with innovative platforms to each client process, paving the way for us to identify areas that would benefit the most from automation. Some brief examples of this work are below:

AdOps relies heavily on correct data to measure performance and make informed decisions. Various systems, fragmented processes, and overworked teams leaving these critical elements to the last minute can lead to inaccurate data and reporting.

The Solution

Empower your teams to offload their data to experts. SEBPO customizes our reporting to meet each client’s specific needs and objectives, leveraging pre-determined templates or creating reports with custom metrics and review cadences. 

Custom reporting means that your team and ours can analyze trends closely and find innovative ways to ensure good data hygiene. Working with our experienced professionals lets your staff delegate cumbersome data tasks and focus on revenue—or strategy-based projects. This ensures healthy data to work with during decision-making moments and provides a more driven internal workforce unencumbered by burnout-inducing tasks. 

Conclusion

While our tried-and-true methodologies and rigorous adherence to documentation guarantee a consistent experience for our clients, this operational excellence is also created by our Client Success and Client Development Teams, process governance, training standards, unique team structure, quality assurance benchmarks and workflows, and flexibility to scale operations as needed.

Contact SEBPO today and follow us on LinkedIn to see how our teams can assist with your next AdOps campaign.