Episode 107: Wondering About the Profitability of Digital Sales?

In this episode of the Borell Local Marketing Trends Podcast hosts Gordon Borrell and Corey Elliott tap SEBPO’s Chief Revenue Officer Todd Handy for his expert insights on:

Profit margin estimates across digital media
Finding profitability in lower margins
The questions being asked of CFOs
Key targets for cutting expenses
Plus, reach out to Todd for SEBPO’s FREE EBITDA Improvement Calculator

Listen on their Website, Spotify, or Apple Podcasts

Click here to discover how SEBPO can help you scale, save, and succeed!

Start the Conversation

Provide us with your contact info, and a SEBPO Team Member will reach out to discuss your needs and where we can help.

Interested in a SEBPO Career? Browse our current openings.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
_abck	1 year	This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
_lfa	1 year	This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
ak_bmsc	2 hours	This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
bm_sz	4 hours	This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
_mcid	1 year	This is a Mailchimp functionality cookie used to evaluate the UI/UX interaction with its platform
visitorId	1 year	ZoomInfo sets this cookie to identify a user.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__kla_id	1 year 1 month 4 days	Klaviyo sets this cookie to collect information on the visitor’s behavior. This information is used for internal analytics and to optimise the website. It also registers if the visitor has subscribed to a news letter.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.n
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
visitor_id*	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
visitor_id*-hash	1 year 1 month 4 days	Pardot sets this cookie to store a unique user ID.
VISITOR_INFO1_LIVE	5 months 27 days	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_lfa_test_cookie_stored	less than a minute	Description is currently not available.
_mc_anon_id	past	Description is currently not available.
lpv271502	30 minutes	Description is currently not available.
visitor_id271502	1 year 1 month 4 days	Description is currently not available.
visitor_id271502-hash	1 year 1 month 4 days	Description is currently not available.
VISITOR_PRIVACY_METADATA	5 months 27 days	Description is currently not available.

Episode 107: Wondering About the Profitability of Digital Sales?

Listen on their Website, Spotify, or Apple Podcasts

Click here to discover how SEBPO can help you scale, save, and succeed!

Start the Conversation

Sign Up

Sign Up