Digiday Programmatic Marketing Summit

December 3-5, 2024

1 Hotel Nashville, Nashville, TN

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Digiday Programmatic Marketing Summit

Programmatic marketing is constantly changing. If you’re not aware of the latest insights and trends, you risk wasting money and missing out on potential revenue. 

If you’re headed to the Digiday Programmatic Marketing Summit down in Nashville, odds are you’ll gain some valuable insights to bring you into 2025. Things like: 

• Leveraging first-party data. Exploring the importance of first-party data and effective strategies for collection, activation, and utilization
• Harnessing AI and contextual targeting. Understanding how AI and contextual targeting can help reach the right audience without relying on third-party cookies
• Prioritizing privacy. Exploring emerging technologies like federated learning and differential privacy to protect user data while enabling effective targeting
• Adopting alternative identity solutions. Examining the role of unified IDs and other identity solutions in the post-cookie era
• Adapting measurement and attribution. Developing cookieless measurement solutions and adjusting attribution models to accurately track campaign performance
• Implementing robust fraud prevention. Ensuring brand safety and protecting ad spend from fraud

We’re all looking forward to the insights and the networking. However, when it comes to programmatic, the greatest edge you could give your business in 2025 is SEBPO. 

Imagine having a team of programmatic pros handling every little detail of your campaigns so you can focus on executing the bigger picture.

If doing more while spending less is part of your 2025 planning, you need to connect with Ryan Stephens today. He’ll be in Nashville, ready to meet and discuss how SEBPO can help relieve some of the weight of programmatic.