Case Study

Global Broadcaster Scales Ad Ops With Major Cost Savings

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Client Profile

Industry

Digital Media and Advertising

Service Offering

Account Management

Ad Operations

Creative and Technical Services

Quality Assurance

Research and Reporting

Size

46,000 Employees

Need

Even the biggest names in broadcasting aren’t immune to cost pressure. With 46,000 employees worldwide, this media leader had to find a way to do more with less. Budgets were shrinking. Headcount was under the microscope. The SVP of Sales Operations knew they couldn’t afford to keep running with fragmented processes and manually intensive ad operations workflows.

The mission was clear: cut costs, streamline operations, and scale smarter, all while ensuring campaigns continued to run flawlessly across digital and linear platforms. The question was how to make it happen without sacrificing accuracy, speed, or client trust.

Bespoke outsourcing, done the right way, became the answer.

SEBPO Solution

We came in as the strategic partner who could help the client evolve roles rather than eliminate them. Internal entry-level employees were promoted into higher-value, more strategic work, while SEBPO Professionals seamlessly backfilled tasks related to trafficking, QA, and reporting.

The partnership started small, with just a three-person digital team, but it didn’t stay that way for long. As SEBPO quickly proved its value, the team grew incrementally. By December 2019, the client launched a dedicated SEBPO Linear Team. By 2021, the relationship expanded again, with SEBPO Professionals embedded across five additional business units.

What made the difference wasn’t just cost savings, though. It was performance. The SEBPO Team mastered new and complex tasks with impressive speed and accuracy, assuming more responsibility without missing a beat. Our contributions were so effective that word spread internally, and soon, we weren’t just filling gaps. We were helping raise the bar.

Because SEBPO operates as a true extension of the client’s team, they can do things internal staff can’t, such as rapidly scaling up during global events like the Olympics or NBA season, when ad volumes spike and flawless execution is non-negotiable.

Outcome

The results speak for the trust this broadcasting powerhouse has in us.

Flexibility: SEBPO gives the client the agility to scale resources up or down for major events, adding capacity exactly when and where it’s needed.
Productivity: The client describes the SEBPO Team’s productivity as “on par with onshore executives.” With near-perfect accuracy, the team went from working with eight national advertisers to 32, quadrupling output without adding internal headcount.
Trainability: SEBPO not only picks up new tasks quickly, but we’ve also trained the client’s own internal staff on unfamiliar processes, turning what started as tactical support into lasting organizational value.

Over the course of five to six years, we have evolved from a small support team to a critical partner deeply integrated into the client’s operating model, to the extent that each Vice President has a directive to shift a percentage of their team’s work to SEBPO. It’s become a major KPI and directly contributes to their promotion strategy. Using the SEBPO Team to offset workload burdens is more than a nice-to-have. It’s a critical support system.

What began as a cost-cutting exercise has evolved into a true strategic partnership, one that delivers consistency, scale, and measurable daily impact for one of the world’s largest broadcasting companies.

What the Client Had to Say

“I’m piecemealing giving you things here and there, and you are still doing more work than four full-time people working eight hours a day. That’s fantastic.”

-Director