Ad Operations
Media Planning
Research and Reporting
Search and social
6,000 Employees
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In 2018, a major global media organization considered building a captive location to meet their lofty growth plans. However, their roster of iconic brands and content that reaches over one billion consumers each month required a perfect fit. They needed a flexible partner that could keep costs low, hire and retain employees, and, most importantly, deliver high-quality outcomes.
Once they learned about SEBPO, they quickly realized the benefits of outsourcing. With our teams on their side, they can avoid the burdensome hiring process, achieving zero overhead and an overall cost that is roughly 70% less than hiring US employees to do the same work.
The choice was clear.
This client’s former Global Head of Ad Operations recalls the benefits of selecting SEBPO. “The specific ad operations expertise was really important. When the team was evaluating partners, this was first and foremost. With SEBPO, the team was coming on board with a wealth of experience using different platforms, so [we] sort of hit the ground running in teaching them not about what’s happening in the industry but what’s happening with [our] business.”
We kicked off the partnership with a team of 16 professionals supporting critical ad operations functions. In 2022, the collaboration expanded to include reporting support, necessitating the addition of a team of four professionals. Our continued growth and regional alignment with this client’s global operations were marked again by the addition of a Western Europe-focused team of 10 professionals, launched in 2023.
Since the start of the partnership, our relationship with this client has matured significantly. SEBPO Teams are utilized across three key areas: ad operations, social/email, and media planning. The ad operations team provides 24-hour coverage and focuses on trafficking, newsletters, reporting, screenshots, sponsorship checks, and other related tasks. The client utilizes our social and email teams for social analytics, search analytics, and email analytics. Media planning was a more recently launched team and includes SEBPO talent spanning two shifts: trafficking in AdBook and providing CitizenNet screenshots.
During our most recent Annual Business Review with this client team in February 2025, they identified a new opportunity for us. As they reorganized their global operations, we partnered closely with teams across the U.S. and Europe to analyze workflows, processes, and work efforts. Through this collaboration, we helped identify regional differences, align best practices, and standardize operations across markets. This alignment created greater global consistency, efficiency, and visibility, ensuring seamless collaboration as this client continues to expand and integrate work across new regions.
As with all SEBPO clients, the relationship with this client is a true partnership. The SEBPO Team proactively identifies areas for improvement. For example, in the absence of a CRM platform, the team created a system using Google Forms to accurately track multiple requests from internal staff. The team also provided key testing and feedback, resulting in overall improvements to the QA process.
Since 2018, SEBPO’s partnership with this client has strengthened operational efficiency, reduced costs, and ensured the highest standards of quality are maintained. Today, this client continues to deliver seamless, world-class service to its global audience with the support of their SEBPO Team.
We design and maintain customized dashboards, along with weekly and monthly performance reports that turn complex metrics into clear, actionable insights. By visualizing key trends and KPIs, we help clients quickly assess performance, identify opportunities, and make data-driven decisions with confidence.
We build strong data foundations by collecting, organizing, and ingesting information from multiple sources. Through scalable data architectures and efficient pipelines, we enable clients to centralize their information, enhance data quality, and unlock deeper analytical insights.
Our team integrates systems and APIs to support seamless data flow, inventory forecasting, and verification. These connections ensure accurate, real-time information across platforms, reducing manual work and improving operational efficiency for more reliable business planning.
We create comprehensive customer experience and satisfaction reports that translate complex data into meaningful stories. By connecting performance metrics to real-world impact, our reporting helps clients see what’s working, uncover growth opportunities, and drive stronger engagement across every touchpoint.
We deliver clear, actionable insights through detailed industry and competitor analyses. Our teams evaluate market trends, pricing models, and performance benchmarks to help clients understand their current position and how to stay ahead. These findings enable more informed strategy decisions and sharper positioning in competitive landscapes.
“I wanted to share that I’ve been really impressed with our SEBPO Team Member lately. We’ve been adopting many new initiatives, which he’s handled and adapted while navigating ad ops utilization constraints and team changes. He was also quick to execute and delegate the Middle East migration order entry project across teams, which was immensely helpful.I’ve really appreciated his commitment to our partnership.”
– Executive Director, Ad Ops
