Media Planning

Strategy Meets Execution and Transparency Fuels Performance

Our media planning and ad operations deliver end-to-end campaign support from strategic planning and creative trafficking to financial reconciliation and performance analytics. With proven workflows from premium publishers and planning teams, we ensure scalable, SLA-driven execution, so you can unlock measurable performance across programmatic, social, linear, and traditional channels.

Media Planning Capabilities

Buying and Negotiations

SEBPO secures optimal media placements and pricing through strategic vendor relationships, negotiations, and contract management:

  • Contract review and approval
  • Media vendor outreach
  • Rate negotiations

Reporting, Reconciliation, and Performance

SEBPO ensures transparency with full-cycle campaign actualization, financial tracking, and optimization metrics:

  • Campaign actualization and flowcharts
  • Media actualization reports
  • Pacing reports
  • Programmatic and social metrics entry
  • Schedules, MSRs, and CBRs

Strategic Media Planning and Development

SEBPO supports clients from initial planning through campaign readiness, utilizing our deep expertise and agile execution:

  • Audience research support
  • Identifying media opportunities
  • Media plan creation, updates, and transfers
  • Media planning forecasting
  • Proposal development
  • RFP management and maintenance

Targeting Setup and Pre-Launch QA

SEBPO ensures campaigns are ready for a smooth launch across all media platforms through:

  • Audience targeting setup
  • Campaign infrastructure
  • Creative review

Precise Media Planning Delivered Seamlessly with Outsourcing

For every campaign, SEBPO Professionals dive deep into critical, core media planning tasks. Our teams proactively capitalize on every opportunity, working with your internal teams to add value to existing plans across all channels. We ensure the highest quality in everything we do; the details matter most. We employ a variety of proven QA systems for every project, resulting in a 99.92% accuracy rating. 

As we step into your media planning services, a SEBPO Team can: 

  • Create customized media pricing plans 
  • Manage media buys
  • Execute campaigns 
  • Provide in-depth audience insights 
  • Review supplier contracts 
  • Interface directly with clients

How We Currently Help Our Clients

SEBPO Professionals provide your internal teams with additional bandwidth, enabling them to be more strategic and plan; therefore, maximizing the ROI of employing them in-house. We’ll become your execution arm, freeing up your employees to establish strong, long-term client-facing relationships.

Partnering with SEBPO allows you to quickly and easily scale your business without expanding your internal media planning team. Our Bench Team Members are assigned to each client team, fully trained on your processes, and non-billable until you are ready to activate them. This allows your SEBPO Team to grow when demand spikes and then scale back once again. We make it easy to tackle the ebb and flow of the media industry.

We enable our clients’ organizations to scale operations, improve campaign performance, and gain better control over media spend, all while simplifying processes and reducing costs. We allow our clients to accelerate their campaign execution with more efficient media planning workflows built by expert strategists.

We also help you scale quickly and efficiently to meet your business’s growing needs. Our teams are experts on hundreds of major back-end platforms. Our onboarding process is also optimized to train our employees quickly and effectively on your proprietary platforms. These methodologies empower our teams to analyze your processes and recommend ways technology can help you achieve your organizational goals faster.

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