AdTech
B2B Media
Marketing Services
Creative and Technical Services
1200 Employees
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An advertising and marketing organization struggled with high costs and digital ad production. They battled fragmented workflows that resulted in longer production timelines and a decrease in quality that put their customer relationships at risk.
We began the partnership with various ad hoc tasks. Once the client realized our resources’ impactful capabilities, the partnership transitioned into a dedicated team of three FTEs, which has since expanded annually in both scope and resources. Currently, 13 FTEs operate during the evening and overnight shifts, delivering continuous support across a diverse range of creative and digital media functions, including:
The SEBPO Team also engineered and implemented two website platforms—Ad Fulfillment Platform and Audience View Live Example—for the client, built on HubSpot.
This initiative encompassed the entire workflow, including UI/UX design and development of a client-facing or internal advertising booking system that empowers clients to control the pricing and placement of their campaigns. The platform significantly reduces the burden on project managers, freeing them from research and booking ad units, while managing asset collection and approvals. This automation enables the team to dedicate their efforts to more high-value tasks. With this support, they can focus on enhancing revenue generation and elevating their customers’ experiences.
The client maintains a consistently high utilization rate of their SEBPO Team, often exceeding 95%. Our resources manage an extremely large volume of advertisements, successfully completing tasks ranging from display ads to one-sheets, emails, and UI/UX design and development.
As a trusted partner, our teams serve as the primary resource for the client’s high-end design projects, overseen by SEBPO’s Senior Director of Creative Services, who helps teams align on the appropriate design strategy while proposing new workflows and processes.
With SEBPO on their side, this client realized several impactful outcomes:
This partnership has transformed the client’s digital ad production model into a scalable, cost-effective operation. What began as ad hoc support evolved into a deeply integrated creative and technical partnership that delivers continuous production and the flexibility to support growing volumes with increasingly complex work.
“The SEBPO Team consistently delivers high-quality work with minimal errors, and your reliability is something we count on and appreciate every single day. Thank you all for your continued excellence and attention to detail. You make our lives so much easier!”
– Senior Director of Creative Services
