Relationship-Centric Approach to Client Partnerships
“One of the first things that stood out to me about SEBPO was one of our core values: value relationships over quick wins. I have seen that firsthand here. I am so glad I made the decision to join the team because my personal goals and values align with SEBPO’s,” says Petra M. Rose, Director of Account Management.
Petra’s journey to championing the importance of valuing relationships over quick wins started seventeen years ago when she was looking for a part-time job in college. This search led her to her first experience with the business process outsourcing (BPO) industry, working at a delivery center in the Caribbean, where she had grown up.
“I fell in love with BPO,” Petra says. “I loved how dynamic and fast-paced it was. If you have been in BPO for a while, you have to love chaos, and you always have to be solving problems.”
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Working on operations teams in delivery centers throughout the following years brought plenty of opportunities to efficiently solve client problems. Petra’s appetite for this work brought her to many places around the world, including Australia, the Phillipines, India, Europe, the Dominican Republic, and the US. She cultivated a strong global outlook, contributing to her unique ability to deeply understand and navigate different cultures and viewpoints. Her now nearly 20 years of BPO and client services experience means she also possesses the empathy needed to embody SEBPO’s core value of authentically cultivating client relationships. Her clients’ best interests drive her to embrace the chaos of BPO and collaborate with SEBPO’s dynamic teams to create innovative and impactful solutions.
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“Petra’s role in our team is invaluable, and her continuous efforts to go above and beyond for our clients’ success have not gone unnoticed. Her efforts directly contribute to the high-quality service we pride ourselves on and enhance our clients’ satisfaction and success.”
– Lisa Rosado, Vice President of Account Management
When asked what it takes to demonstrate genuine appreciation to clients, Petra explains, “The first step is to always be of service. Whatever your title is, if you are managing client relationships, you’re there to serve. The second is to be genuine. Clients know when you are just there to sell, so it’s important to be genuinely interested in their businesses. Lastly, focus on delivering tangible values and solving problems.”
Petra’s strategic and compassionate contributions to the Account Management Team have allowed SEBPO to further enhance its focus on individual partnership details. “If you ever have to decide between being right and being kind, choose kind,” Petra says. “You never know what is going on in another person’s head, and you must put yourself in their shoes and be open-minded to their perspective.”
If you are interested in learning more about how SEBPO can help you transform your processes and take on time-consuming, back-end tasks, contact us today!
About the Author
Samantha Crouch, Communications Coordinator
Communications Coordinator Samantha Crouch manages crafting and distributing effective internal communication strategies to amplify SEBPO’s goals, brand, and encourage employee alignment. She employs various internal communication initiatives to enable employees to understand, resonate with, and embrace SEBPO’s core values, purpose, and impact within our target markets. Her work aims to empower SEBPO’s employees to effectively communicate our values on their own.
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