Case Study

Strengthening Customer Engagement & Financial Operations for a Leading Travel Brand

A rapidly scaling travel and experience brand partnered with SEBPO to improve campaign execution, enhance customer engagement, and bring clarity to complex financial operations tied to dynamic inventory and multi-channel campaigns.

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Challenge

With fluctuating demand, seasonal surges, and intricate billing structures, the client needed to:

Improve campaign accuracy and speed
Maintain high-quality customer engagement
Reduce billing errors and increase financial visibility
Scale operations without sacrificing performance

Solution

SEBPO delivered end-to-end operational support across:

Ad Operations: Campaign setup, optimization, and inventory management
Partner Support: Cross-team coordination and advertiser onboarding
Finance & Accounting: Billing accuracy, forecasting, and revenue visibility
Analytics & Reporting: Performance dashboards and actionable insights

This created a unified operational backbone supporting both marketing and finance.

Results

The engagement delivered measurable, high-impact outcomes:

53% faster turnaround time: Reduced task response time from 1h 50m to 52 minutes
Near-perfect quality performance: Maintained 98.78%–100% accuracy despite increased volume
12.9% increase in task volume handled: Scaled from 666 to 752 tasks without performance loss
100% billing accuracy achieved: Eliminated end-of-month billing errors entirely
25% reduction in billing errors: Surpassed initial improvement targets
86%–94.5% utilization rates: Demonstrated strong scalability during peak seasonal demand

Impact

Faster, more accurate campaign launches
Improved partner satisfaction through transparency
Stronger financial forecasting and revenue predictability

Optimized inventory utilization and revenue protection
Scalable operations ready for high-demand event cycles
End-to-end ad operations and campaign optimization

What the Client Had to Say

“Everyone is doing a great job. We have no errors happening. Everyone loves working with SEBPO partners. Even when onboarding new folks from our team, they feel great ease in working with them. They really appreciate how thorough they are when performing tasks. They catch errors during QA, when our team is rushing, just because of the great questions they ask.”

– Executive Director, Ad Operations