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Media Planner

Job Description

SEBPO is seeking a full-time Media Planner to focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels, including paid search, display, and social. This is an exceptional opportunity to build your career in media and work with some of the largest brands in the world in a unique environment.

Essential Duties and Responsibilities

  • Manage end-to-end digital media campaigns and seek new areas of opportunity
  • Work with cross-functional teams, including other media specialists, to plan, implement, and improve account performance aligned with client goals and initiatives
  • Proactively manage relationships with media vendors and social platforms
  • Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
  • Analyze trends and improve media performance based on the client’s KPIs
  • Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
  • Ensure that advertising messages align with client or company objectives
  • Research the current media landscape and keep up to date with the latest media trends
  • Build and maintain relationships with clients, advertising platforms, and media influencers

Qualifications

Not Listed

Skills

  • Ability to work in a fast-paced environment
  • Excellent grasp of data analytics with the ability to analyze results and maximize performance with an ability to translate data to insights and actions
  • Exceptional project management skills, writing, and organizational skills
  • Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
  • Ability to identify, communicate, solve and follow up on issues that arise on a daily and weekly basis
  • Reporting and campaign performance dashboard upkeep
  • Manage project timelines; ability to manage several projects at once

Education and Experience

  • Bachelor’s Degree
  • 3+ years of digital media planning and buying experience

Technical Skills

  • Proficiency with Microsoft Office, especially Excel
  • Google Ads or Analytics, IAB, Facebook, and other media certification are a plus

Compensation and Benefits

Not Listed

Job Location

San Salvador

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