ABOUT SEBPO AD OPERATIONS
SEBPO is the “secret sauce” behind the success of many agencies, publishers, ad techs and brands. We work alongside your internal team to do the detail-oriented, time consuming ad operations tasks, so they can focus on client-facing projects. This leads to faster turnaround, cost savings and more productive and fulfilled teams.
Our teams are fluent in over 100 ad operations platforms. Some of our core ad operations services include:
- Ad trafficking
- Ad validation and quality assurance
- Campaign management
- Creative swaps
- Data analytics
- Implementation of targeting
- Media planning
- Midnight launch and sponsorship checks
- Pacing and optimization
- Other ad ops tasks and business processes as required
A partnership with SEBPO brings businesses confidence with a consistent team of outsourced experts committed to your business goals. We focus on the operational execution for your time-consuming task work so you can work even more strategically and directly with your customers. SEBPO’s unwavering dedication to our clients resulted in the following 2019 accuracy and achievement percentages:
Ad Operations Accuracy Percentage – 99.89%
Ad Operations SLA Achievement Percentage – 99.78%
“SEBPO afforded us the luxury of making sure that we have the appropriate workflow for all times of the year, providing rapid scalability and flexibility needed due to the seasonality of our business.”
– Director of Ad Operations, Video Marketing Company
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SEBPO partnered with one of the most established multimedia companies in the world, which nearly a billion people rely on every day. The client was undergoing a run of acquisitions with media, technology and communication brands and needed to unify their platform with over 150 points of presence on six continents.
The client funnels a majority of display ad trafficking through SEBPO, including custom delivery-report generation. Delivery reports are pulled from the client’s platform and provide data essential to ad tracking, end-of-campaign analysis, invoicing and other account procedures.
In early 2020, public health agencies identified a rapidly spreading global outbreak of COVID-19. Because the virus spread through person-to-person contact, governments put stay-at-home measures in place for citizens. These measures challenged businesses to keep operations running smoothly while ensuring employee safety.
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SEBPO has experience with over 75+ Digital Advertising platforms.