Services

Media Planning

Determining where, when, and how often to use advertising placements requires specialized skills and expertise. Partnering with SEBPO gives your advertising campaigns a strategic edge with access to industry experts and a thorough understanding of the media planning landscape. Consistently achieve the highest ROI by creating campaigns based on data and insights from the start.

Provide Audience Insights

PROVIDE AUDIENCE INSIGHTS

A SEBPO Media Planning Team determines who to reach and how to reach them. For every campaign, our professionals take a deep dive into the target’s behaviors and conduct careful analyses to make the most impactful use of advertising dollars.

Supplier Contracts

SERVE AS A SECOND SET OF EYES ON SUPPLIER CONTRACTS

The world of media planning moves quickly, and sometimes details are missed. A SEBPO Media Planning Team will continually review supplier contracts making sure you’re receiving the best value.

Organize Ad Specifications

ORGANIZE AD SPECIFICATIONS

Your team of dedicated media planners will make sure you have all the relevant information associated with a comprehensive media plan, including ad sizes, number of impressions, frequency, and distribution methods.

Understand Media Pricing

UNDERSTAND MEDIA PRICING

Calculating and negotiating media buys requires a working knowledge of the advertising industry. SEBPO’s media planners work with rate cards and customized proposals to simultaneously create and manage targeted and cost-effective media plans.

Create Optimized Workflows

CREATE OPTIMIZED WORKFLOWS

Effective media plans require proper documentation and proper management of creative assets. A SEBPO Media Planning Team will work with you to keep plans on track to ensure they are on time and on budget.

Capitalize on Opportunities

CAPITALIZE ON OPPORTUNITIES

Along the way, SEBPO professionals will look for media opportunities, adding value to your existing plans across all channels. We will gather supplier information, synthesize, and present our thoughtful recommendations for consideration.

Build Out Custom Plans

BUILD OUT CUSTOM PLANS

After defining target audiences and establishing desired outcomes across all channels, we put it all together into comprehensive and strategic media plans, so you are able to confidently meet specific advertising objectives on every campaign.

Manage Media Buys

MANAGE MEDIA BUYS AND EXECUTE CAMPAIGNS

A SEBPO Media Planning Team can manage all aspects of media buying, including authorization, tracking, revisions, and actualization. We will ensure that campaigns are also executed flawlessly and tracked consistently.

We’re happy to answer questions. You can learn more by reaching out to info@sebpo.com or let us reach out to you.