Determining where, when, and how often to use advertising placements requires specialized skills and expertise. Partnering with SEBPO gives your advertising campaigns a strategic edge with access to industry experts and a thorough understanding of the media planning landscape. Consistently achieve the highest ROI by creating campaigns based on data and insights from the start.
PROVIDE AUDIENCE INSIGHTS
A SEBPO Media Planning Team determines who to reach and how to reach them. For every campaign, our professionals take a deep dive into the target’s behaviors and conduct careful analyses to make the most impactful use of advertising dollars.
SERVE AS A SECOND SET OF EYES ON SUPPLIER CONTRACTS
The world of media planning moves quickly, and sometimes details are missed. A SEBPO Media Planning Team will continually review supplier contracts making sure you’re receiving the best value.
ORGANIZE AD SPECIFICATIONS
Your team of dedicated media planners will make sure you have all the relevant information associated with a comprehensive media plan, including ad sizes, number of impressions, frequency, and distribution methods.
UNDERSTAND MEDIA PRICING
Calculating and negotiating media buys requires a working knowledge of the advertising industry. SEBPO’s media planners work with rate cards and customized proposals to simultaneously create and manage targeted and cost-effective media plans.
CREATE OPTIMIZED WORKFLOWS
Effective media plans require proper documentation and proper management of creative assets. A SEBPO Media Planning Team will work with you to keep plans on track to ensure they are on time and on budget.
CAPITALIZE ON OPPORTUNITIES
Along the way, SEBPO professionals will look for media opportunities, adding value to your existing plans across all channels. We will gather supplier information, synthesize, and present our thoughtful recommendations for consideration.
BUILD OUT CUSTOM PLANS
After defining target audiences and establishing desired outcomes across all channels, we put it all together into comprehensive and strategic media plans, so you are able to confidently meet specific advertising objectives on every campaign.
MANAGE MEDIA BUYS AND EXECUTE CAMPAIGNS
A SEBPO Media Planning Team can manage all aspects of media buying, including authorization, tracking, revisions, and actualization. We will ensure that campaigns are also executed flawlessly and tracked consistently.