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IAB ALM ’24

JANUARY 28-30, 2023

JW Marriot, Marco Island, FL

IAB ALM ’24

The 2024 IAB Annual Leadership Meeting was held from January 28th to the 30th at the JW Marriot on Marco Island, Florida. The ALM is a can’t-miss event each year, bringing together digital pioneers and business leaders for executive keynotes, insightful panel discussions, and curated networking experiences. Hot topics this year included the evolution of streaming, the future of commerce and the digital advertising landscape, and responsibility in media. Much of the conversation surrounded generative AI and the opportunities it will bring to the advertising and media industries. Other topics included ways to enhance creativity, streamline workflows, and the implications surrounding data bias and IP governance.

Did you miss this year’s IAB Annual Leadership Meeting? Ryan and Morten came away with some fantastic insights to keep in mind as you plan out 2024 and beyond.

On AI

“AI will democratize skill just as the internet democratized information.”  

“AI can’t help if you don’t have good creative. Garbage in, garbage out.

“AI will augment good creative… not replace it.”

On Data

Don’t mistake data about your customers for intimacy with them.”

“Our ability to collect data has exploded, but our ability to interpret behavior based on that data has developed much slower.”

“With the depreciation of the third-party cookie, we need to rely on strong first-party data.”

On Innovation:

“The market moves quickly. Inventions need to work in the world in which they are completed, not the world in which they were started.”

“Don’t fight the old; build the new.”

On Taking Action

“When pitching new ideas internally, take “no” as a request for more information.”

“Act on what you believe, not on what people are saying.”

Come see how we are turning insights into actions for our clients. Connect with Ryan or Morten today!

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