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“I truly appreciate all your help. Your team is great!”

Case Study

Providing Over a Decade of Integral Ad Operations Support to an Amazon-Owned Ad Platform

SEBPO has supported this long-tenured Ad Operations client through many changes and mergers, including an acquisition by Amazon. The client provides advertisers and agencies with solutions to create, distribute, measure, and optimize their messaging. Our specific partnership currently focuses on providing dedicated trafficking services and supporting the team with campaign management, reporting, tag management, and more.

Together, the team has successfully migrated to a new SAS platform. All team members have become SAS certified and completed the Amazon DSP and, Sponsored Ads & Amazon Retail certifications. Most significantly, the client’s Ad Operations workflow and processes have been streamlined across multiple global offices.


  • Analytics
  • Creative
  • Post Live QA
  • Special Services
  • Targeting/Retargeting
  • Trafficking


The Client

A leading advertising platform purchased by Amazon.


The Problem

When our partnership began in 2010, the client had numerous offices in 30+ markets with varying workflows and siloed operations. They needed a strategic partner to help them document and streamline processes and to act as a global Ad Operations hub for each region, creating efficiency and scalability for the company.


The Solution

Through the partnership, Ad Operations workflow and processes have since been streamlined across multiple global offices. All team members are certified on the client’s SAS platform as well as several Amazon certifications. SEBPO Professionals are utilized to handle a high volume of tasks with rapid turnaround times so the client’s internal Customer Success Team can focus on high-value, client-facing activities.

“I truly appreciate all your help. Your team is great!”

– Customer Success Manager

What we do.


Ad Operations

Back-Office Processing SEBPO

Back-Office Processing


Creative Services

Customer Support SEBPO

Customer Support


Data Solutions


Media Planning


Quality Assurance

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