“I’m piecemealing giving you things here and there, and you are still doing more work than four full-time people working eight hours a day. That’s fantastic.”
– Director
Case Study
When You’re a Communications Giant, Good News Travels Fast
One of broadcasting’s “Big 3” needed to find ways to reduce costs and streamline operations. They sought to outsource some of their Ad Operations work through SEBPO. That move sparked a partnership that would soon grow to include dedicated SEBPO Teams spanning seven different departments.
SEBPO swiftly and expertly onboarded an initial team to assist with trafficking, QA, and reporting. The team quickly adopted new and complex tasks, performing them with great accuracy. Word of the support and value SEBPO was bringing to the division soon spread, and by December 2019, a dedicated Linear Team was launched. 2021 then experienced the rapid deployment of SEBPO Teams across five additional business units.
Services
- Ad Trafficking
- Billing
- Booking
- Creative Swap
- Copy Entry
- Document Claiming
- Event Targeting
- Quality Control
- Reporting
- Sponsorship QA
- Trafficking
The Client
One of the “Big 3” Broadcast Networks.
The Problem
A need to reduce costs, streamline operations, and quickly scale staff to meet ever-changing demand.
The Solution
SEBPO has been able to rapidly and efficiently onboard talent, giving our client the ability to scale up to support significant events. SEBPO Professionals have also been able to quickly learn new tasks and adapt to new areas of service, enhancing overall productivity. As noted by the client, “The team’s productivity is on par with internal executives. With nearly perfect accuracy, they have gone from working with eight National Advertisers to 32.”
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“I’m piecemealing giving you things here and there, and you are still doing more work than four full-time people working eight hours a day. That’s fantastic.”
– Director
SERVICES
What we do.
Ad Operations
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Creative Services
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Data Solutions
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Media Planning
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Quality Assurance
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