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3 Proven Strategies for Unlocking Client Success Through Outsourcing

When it comes to business partnerships, every interaction holds the potential to drive business growth and foster long-lasting relationships. We asked SEBPO’s Vice President of Client Development, Lisa Rosado, to share three key factors that contribute to our clients’ outsourcing wins. 

Build Understanding
Through Ongoing Assessment 

Client relationships are built by assessing the partnership at a holistic level. Constantly evaluating engagement models, client support structures, and key interaction points does more than just provide efficiencies; it shows a level of commitment that cultivates unparalleled trust.

Some of the SEBPO Team visiting a client onsite, including Lisa Rosado, Krista Achey, and Carmyelena Rodriguez
Some of the SEBPO Team visiting a client onsite, including Lisa Rosado, Krista Achey, and Carmyelena Rodriguez

“By actively monitoring progress, identifying potential pain points, and implementing timely solutions when issues arise, we ensure the optimization of our partnership and the maximization of the client journey,” says Rosado. “This proactive approach, combined with our commitment to client satisfaction and strategic alignment, reinforces our role as dedicated partners focused on continuous improvement and delivering unparalleled value throughout the client lifecycle.”

2

Tailor Client Success Strategies to Every Client
(and Their Industry)

No two clients are alike, and developing successful strategies relies on holistic, environment-based customization. Rosado shares: “Our US support teams collaborate very closely with our clients to gain a deep understanding of their industry, recognizing unique challenges, goals, work styles, and communication preferences that exist in these verticals.”

That strategic alignment involves an adaptable approach that enables SEBPO Teams to tailor engagement models and support structures to suit the evolving needs and dynamics of each client.  

Team members visiting a long-standing client, including Carmyelena Rodriguez and Joe Boakye.
Team members visiting a long-standing client, including Carmyelena Rodriguez and Joe Boakye.

“Flexibility helps address industry-specific interactions across our client base effectively. Most importantly, our client-centric focus enables us to tailor strategies to the particular expectations of clients in different industries.”

How else do we keep our approach innovative across industries?
Read this blog for more information: An Innovative Approach to AdTech Outsourcing

Dig Into and Become an Expert on Industry Fluctuations

Taking a proactive approach to client success means staying on top of industry trends. This can be achieved by engaging with colleagues at relevant conferences, actively engaging in professional networks, hiring the best and brightest to mold our approach to innovation and thought leadership, and monitoring the news to uncover the latest tech advancements.

Carmyelena Rodriguez, Jennifer Wroblewski, and Krista Achey travel to New York to collaborate with a client.
Carmyelena Rodriguez, Jennifer Wroblewski, and Krista Achey travel to New York to collaborate with a client.

Sometimes, staying on top of these trends also relies on fully open communication channels between our clients and leadership. Rosado adds, “Direct client feedback also ensures a proactive approach to understanding evolving landscapes and anticipating potential impacts.”

To see how our strategies lead to lasting impacts, see this blog:
Turning Gateway Projects Into Long-Standing Ad Ops Partnerships

We take pride in our people-first approach, and Rosado’s insights reflect our overarching commitment to putting our clients at the forefront of everything we do. By prioritizing collaborative relationships, transparency, accuracy, and adaptability, we pave the way for mutual success and growth. Get in touch with us today to learn more about what a SEBPO Team can do for you.

About the Author

SEBPO Lisa Rosado

Lisa Rosado
Vice President of Client Development

Vice President of Client Development Lisa Rosado is a strategic leader, client relationship developer, and trusted partner. She excels at crafting enduring client relationships.

In her current role, Lisa leads the Client Development team and enhances the client experience by providing end-to-end, integrated, and tailored solutions. She thoroughly understands client needs and proactively discovers best practices for optimizing SEBPO’s partnership contributions.

Lisa holds a Bachelor of Arts in Business Administration (with a focus in Business Management) from Florida State University. She previously worked for Fortune 500 companies, where she developed her unique expertise by expanding upon operational frameworks, productivity optimization, and client satisfaction.

When she isn’t developing relationships with clients, Lisa can be found cooking, reading, doing yoga, or spending time with her family.

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